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Resources on the business of beauty — formulation, operations, and launch.

Speed to Market: Running Packaging and Formula in Parallel

Strategy & Launch · KBL Advisors ·
Speed to Market: Running Packaging and Formula in Parallel

Supply chain volatility has become a constant for brands in fragrance, skincare, and home goods. When a single component slips, the entire launch calendar can compress.

We recommend mapping critical path items early: primary actives, primary packaging, and any MOQ-driven components. Build alternate qualified sources where possible, and align marketing windows with manufacturing reality—not the other way around.

Transparent communication with your contract manufacturer helps prioritize batches and identify substitutions without compromising claims or stability data.

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